LifeCell International appoints Mullen Lintas as their creative partner – ETBrandEquity.com

LifeCell International has appointed Mullen Lintas as their creative partner for promoting their community stem cell banking division.

The mandate is to build consideration among parents-to-be towards making community stem cell banking an effective means to secure not just their babys future but also the future well-being of their family. The scope of the engagement is to drive home the advantage of community stem cell banking and build preference for LifeCell via multiple communication channels.

Ishaan Khanna, chief executive officer and executive director, LifeCell International said, Being the leader in Community Stem Cell Banking, we feel it is our responsibility to keep innovating and make sure we reach maximum mothers highlighting the importance of stem cell preservation. With this objective in mind, we have some exciting ideas planned for this year for which we have boarded Mullen Lintas as our creative agency.

The account will be handled from the agency's Bengaluru office...

The account will be managed by the Gurgaon office of Mullen Lintas.

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LifeCell International appoints Mullen Lintas as their creative partner - ETBrandEquity.com